(Disclaimer: We’re not in the car for this one, which allowed for the consumption of beer/spirits.)
Your scientists were so preoccupied with whether they could, they didn’t stop to think if they should.
Cicada-infused Malört is a real thing, and it’s being served at Noon Whistle’s Lombard Brewpub (800 E. Roosevelt). I sat down with Marketing Director Joey Giardiniera to talk about this very Chicago, mostly-appalling, concept.
And yes, we sample the product during the recording. THE RESULTS WILL SHOCK YOU. (Sorry: Clickbait. Not that shocking.)
And don’t let the cicadas fool you: Noon Whistle is a fantastic brewery. As we talked about (and drank) the cicada-infused Malört, we also enjoyed the highly-crushable Noon Whistle Mexican Style Lager. Be sure to stop by the brewpub for a beer and one of their awesome pizzas.
#chicago #brewery #malort #cicada #podcast
Car Con Carne (a Q101 podcast) is presented by Alex Ross Art. Visit Alex Ross on YouTube (@TheAlexRossArt) to keep up to date with one of the comics industry’s most important and celebrated creators.
##
The summer season at Ravinia kicks off next month… and there’s no place more comfortable to see outdoor shows.
Load up your picnic basket and head to the show… or take advantage of some of Ravinia’s outstanding food options inside the park.
Violent Femmes are set to do an album play of their debut album with the Chicago Philharmonic. It’s been hard for me to imagine stripped down songs like Gone Daddy Gone and Add It Up done with a classical collaboration. Get tickets and see the full schedule at ravinia.org.
##
Safety and security are things you and I want, need and expect. What if you could always come home to a well-lighted house knowing that you and everyone inside were safe?
Or know that the package you were waiting on was delivered and secured.
Embrace the future of smart living. Empower your home with intuitive control. Call Dan at Easy Automation for a free, no-hassle quote. 630-730-3728. Or visit easy-automation.net.
(Images provided by Noon Whistle Brewing)
TRANSCRIPT
00:00:00.380 –> 00:00:02.900
<v SPEAKER_1>And this right here is Car Con Carne.
00:00:02.920 –> 00:00:03.300
<v SPEAKER_1>I’m James VanOsdol.
00:00:03.820 –> 00:00:09.580
<v SPEAKER_1>Car Con Carne is a Q101 podcast, and Car Con Carne is presented by Alex Ross Art.
00:00:09.600 –> 00:00:14.080
<v SPEAKER_1>If you’ve ever picked up a comic book or a graphic novel, you’ve seen the work of Alex Ross.
00:00:14.100 –> 00:00:17.560
<v SPEAKER_1>He is truly one of the greatest in the history of comics.
00:00:17.580 –> 00:00:23.980
<v SPEAKER_1>In fact, his website, alexrossart.com, is where you can check out all of his paintings and sketchings, and you can own them.
00:00:24.000 –> 00:00:29.300
<v SPEAKER_1>He has his original art for sale, truly one of a kind, truly, it’ll transform your living space.
00:00:29.640 –> 00:00:37.480
<v SPEAKER_1>alexrossart.com, and if you’re watching on Facebook or YouTube, which I feel like most people are doing instead of listening these days, which is cool, it’s 2024, I get it.
00:00:37.780 –> 00:00:41.040
<v SPEAKER_1>If you’re watching, you can see a little bit more of what Alex Ross is all about.
00:01:03.685 –> 00:01:13.285
<v SPEAKER_1>So, as I’m recording this, it’s upper 80s in Chicago, it’s mid-May, it’s perfect summer weather, and with perfect summer weather comes Ravinia season.
00:01:13.305 –> 00:01:15.105
<v SPEAKER_1>Ravinia season kicks off in June.
00:01:15.525 –> 00:01:16.745
<v SPEAKER_1>So much good stuff coming.
00:01:16.765 –> 00:01:19.565
<v SPEAKER_1>The Violent Femmes are doing an album play at Ravinia.
00:01:19.585 –> 00:01:27.265
<v SPEAKER_1>Not only are they doing an album play, which is cool, that first album is what they’re doing, the one with Blister in the Sun and Add It Up and Kiss Off and Gone Daddy Gone, oh my God.
00:01:27.445 –> 00:01:32.205
<v SPEAKER_1>They’re doing that first album on stage at Ravinia, but they’re doing it along with the Philharmonic.
00:01:32.265 –> 00:01:33.365
<v SPEAKER_1>That is just one of the shows.
00:01:33.385 –> 00:01:34.245
<v SPEAKER_1>That’s ridiculous.
00:01:34.565 –> 00:01:37.085
<v SPEAKER_1>One of the shows happening at Ravinia this summer.
00:01:37.105 –> 00:01:43.565
<v SPEAKER_1>Get the full schedule, get your tickets, ravinia.org and I will see you on the lawn or maybe the pavilion in Highland Park this summer.
00:01:44.085 –> 00:01:48.005
<v SPEAKER_1>Safety and security are things that you and I want, need and expect.
00:01:48.605 –> 00:01:53.525
<v SPEAKER_1>What if you could always come home to a well-lighted house knowing that everyone inside, including you, were safe?
00:01:54.005 –> 00:02:01.965
<v SPEAKER_1>Or know that that package you were waiting for, maybe it was a case of Noon Whistle beer or a box of Malört or just a bunch of records.
00:02:01.985 –> 00:02:05.725
<v SPEAKER_1>What if you knew that that package arrived safe and sound?
00:02:06.185 –> 00:02:07.745
<v SPEAKER_1>Embrace the future of smart living.
00:02:07.765 –> 00:02:10.585
<v SPEAKER_1>Empower your home with intuitive control.
00:02:10.925 –> 00:02:12.905
<v SPEAKER_1>Call my guy Dan at Easy Automation.
00:02:13.085 –> 00:02:14.445
<v SPEAKER_1>This is his direct phone number.
00:02:14.465 –> 00:02:17.005
<v SPEAKER_1>When you call this, his phone will vibrate and he will pick it up.
00:02:17.345 –> 00:02:20.405
<v SPEAKER_1>Dan is at 630-730-3728.
00:02:20.765 –> 00:02:29.765
<v SPEAKER_1>Or you can visit his website, easyautomation.net, to get a free no strings, hassle-free quote, easyautomation.net.
00:02:30.405 –> 00:02:30.805
<v SPEAKER_1>All right.
00:02:30.805 –> 00:02:34.285
<v SPEAKER_1>So, this is Car Con Carne.
00:02:34.425 –> 00:02:37.645
<v SPEAKER_1>I’m James VanOsdol, to my right, if you’re watching on video.
00:02:37.945 –> 00:02:39.485
<v SPEAKER_1>That is Joey Giardiniera.
00:02:39.705 –> 00:02:42.665
<v SPEAKER_1>He is the creative slash marketing director for Noon Whistle.
00:02:42.685 –> 00:02:45.805
<v SPEAKER_1>We’re at the Lombard Brewpub, 800 East Roosevelt.
00:02:46.285 –> 00:02:48.605
<v SPEAKER_1>Taproom’s open every day of the week.
00:02:49.125 –> 00:02:53.725
<v SPEAKER_1>We’re here on a Tuesday, Tuesday, yeah, Tuesday, open till 10 p.m.
00:02:53.745 –> 00:02:54.665
<v SPEAKER_1>So we’re going to hang out all night.
00:02:55.785 –> 00:02:59.525
<v SPEAKER_1>Joey Giardiniera, marketing, creative director for Noon Whistle.
00:02:59.525 –> 00:03:00.965
<v SPEAKER_1>Today, the world exploded.
00:03:01.425 –> 00:03:04.765
<v SPEAKER_1>The Internet split in half because of what Noon Whistle has done.
00:03:05.085 –> 00:03:12.405
<v SPEAKER_1>And before we get into great detail, what you’ve done brings to mind one of the most iconic quotes in movie history.
00:03:13.105 –> 00:03:15.145
<v SPEAKER_1>Jeff Goldblum, Jurassic Park.
00:03:15.725 –> 00:03:21.305
<v SPEAKER_1>Your scientists were so preoccupied with whether they could, they didn’t stop to think if they should.
00:03:22.045 –> 00:03:27.165
<v SPEAKER_2>Counterpoint to that, I’ll retort with another Jurassic Park quote.
00:03:27.225 –> 00:03:28.165
<v SPEAKER_2>Life finds a way.
00:03:28.185 –> 00:03:30.365
<v SPEAKER_1>All right.
00:03:30.385 –> 00:03:32.605
<v SPEAKER_1>So what we’re talking about is Malört.
00:03:33.105 –> 00:03:36.905
<v SPEAKER_1>To your right is a bottle of Malört, the Chicago favorite Malört.
00:03:37.545 –> 00:03:41.965
<v SPEAKER_1>The Chicago not so favorite Cicada has been put into the Malört.
00:03:41.985 –> 00:03:44.065
<v SPEAKER_1>This is Cicada infused Malört.
00:03:44.085 –> 00:03:46.145
<v SPEAKER_1>This is something you just announced this morning.
00:03:46.545 –> 00:03:47.445
<v SPEAKER_1>I’m here tonight.
00:03:47.765 –> 00:03:49.605
<v SPEAKER_1>Cicada infused Malört.
00:03:50.805 –> 00:03:56.945
<v SPEAKER_1>Unlike chocolate and peanut butter, someone here at Noon Whistle decided that these two great tastes should go together.
00:03:57.685 –> 00:03:58.345
<v SPEAKER_1>Let’s start there.
00:03:58.365 –> 00:03:58.645
<v SPEAKER_1>Why?
00:03:59.445 –> 00:04:13.405
<v SPEAKER_2>Well, it all came about during, much like most of our great ideas here, during a night of drinking with our friends.
00:04:15.525 –> 00:04:21.285
<v SPEAKER_2>We started talking about brewing up a Cicada beer.
00:04:22.885 –> 00:04:26.385
<v SPEAKER_2>But I kind of thought that maybe that was a bit much.
00:04:28.025 –> 00:04:30.165
<v SPEAKER_2>And I was like, well, it would take too much time.
00:04:30.865 –> 00:04:35.785
<v SPEAKER_2>Well, it’s easy to kind of keep the Malört under control.
00:04:35.805 –> 00:04:37.405
<v SPEAKER_2>We just leave it in the tap room.
00:04:37.705 –> 00:04:46.965
<v SPEAKER_2>There is the shellfish allergy thing, which is kind of crazy to think about, that the cicadas are actually related to lobsters.
00:04:47.485 –> 00:04:55.265
<v SPEAKER_3>Afford Anything talks about how to avoid common pitfalls, how to refine your mental models, and how to think about how to think.
00:04:55.285 –> 00:05:01.705
<v SPEAKER_4>Paula, while certainly you can mess up on a million dollars a year, it is far less likely than it is on $30,000 a year.
00:05:02.065 –> 00:05:07.305
<v SPEAKER_4>I would meet wonderful people that were struggling with a budget that was super tight.
00:05:07.505 –> 00:05:08.625
<v SPEAKER_4>It was 100%.
00:05:08.725 –> 00:05:10.645
<v SPEAKER_4>You need to make more money.
00:05:10.665 –> 00:05:13.085
<v SPEAKER_3>Make smarter choices and build a better life.
00:05:13.385 –> 00:05:17.825
<v SPEAKER_5>Afford anything, wherever you listen.
00:05:17.845 –> 00:05:18.985
<v SPEAKER_2>In some sort of.
00:05:19.025 –> 00:05:20.025
<v SPEAKER_1>That’s part of the pitch.
00:05:22.505 –> 00:05:28.045
<v SPEAKER_1>When you posted this on social media, well, it has a lobster-like mouthfeel or taste.
00:05:28.065 –> 00:05:28.565
<v SPEAKER_3>Yeah.
00:05:28.925 –> 00:05:30.565
<v SPEAKER_2>Everyone loves lobster, right?
00:05:31.185 –> 00:05:33.285
<v SPEAKER_1>If you love lobster, you’re going to love cicadas.
00:05:36.065 –> 00:05:37.825
<v SPEAKER_2>I mean, it just makes sense, right?
00:05:38.365 –> 00:05:42.365
<v SPEAKER_1>So someone decided, OK, beer is too much of a hassle.
00:05:42.385 –> 00:05:43.265
<v SPEAKER_1>We have the Malört.
00:05:43.285 –> 00:05:43.705
<v SPEAKER_2>Yeah.
00:05:43.725 –> 00:05:49.925
<v SPEAKER_2>Well, especially with beer, you know, you’re really concerned about, like, infection and things like that.
00:05:50.485 –> 00:05:57.065
<v SPEAKER_2>And like it also is just like maybe maybe maybe that’s just not the best idea.
00:05:58.765 –> 00:06:00.325
<v SPEAKER_2>For, I guess, a couple of reasons.
00:06:00.785 –> 00:06:06.285
<v SPEAKER_2>But it is a lot easier to really just make a couple of small batches of our Cicada infused Malört.
00:06:06.805 –> 00:06:14.125
<v SPEAKER_2>And that was something where, you know, I brought up during our Monday marketing meeting with one of the owners, Paul.
00:06:14.785 –> 00:06:20.725
<v SPEAKER_2>And he was just like, you know, I’m not crazy about Cicada beer, but Cicada Malört, yes.
00:06:21.365 –> 00:06:22.845
<v SPEAKER_2>And I was like, awesome.
00:06:23.365 –> 00:06:24.965
<v SPEAKER_2>Let’s let’s run with it.
00:06:25.005 –> 00:06:27.325
<v SPEAKER_2>So, yeah, I don’t know.
00:06:27.345 –> 00:06:29.285
<v SPEAKER_2>I guess you could say we were just winging it.
00:06:29.825 –> 00:06:32.285
<v SPEAKER_1>So we’ll talk about this.
00:06:32.685 –> 00:06:36.285
<v SPEAKER_1>For those who are watching on video, we have one of the bottles next to you.
00:06:37.045 –> 00:06:38.865
<v SPEAKER_1>There are two cicadas in there.
00:06:38.885 –> 00:06:39.825
<v SPEAKER_2>It’s a little hard to see.
00:06:40.425 –> 00:06:41.065
<v SPEAKER_1>No, I see it.
00:06:41.125 –> 00:06:41.565
<v SPEAKER_2>Yeah.
00:06:41.585 –> 00:06:58.405
<v SPEAKER_2>So I mean, it’s it’s it’s basically, you know, kind of similar concept to the to the worm at the bottom of tequila bottle except holy Midwest.
00:07:00.205 –> 00:07:02.185
<v SPEAKER_1>They’re just floating at the top here.
00:07:02.465 –> 00:07:03.405
<v SPEAKER_2>Yeah, they don’t sink.
00:07:03.725 –> 00:07:05.525
<v SPEAKER_2>They they just kind of float.
00:07:05.545 –> 00:07:27.305
<v SPEAKER_2>I’m not sure if that’s like has to do with the wings or just maybe it could be the sanitation process we put them through just to make sure, you know, we don’t want to make anyone sick, sicker than Malort’s gonna make anyone at least.
00:07:28.025 –> 00:07:32.385
<v SPEAKER_1>So I try to get those on camera.
00:07:32.405 –> 00:07:36.485
<v SPEAKER_1>I mean, they’re those are cicadas, which first question comes to mind.
00:07:36.725 –> 00:07:38.345
<v SPEAKER_1>Who’s foraging for these cicadas?
00:07:38.365 –> 00:07:38.945
<v SPEAKER_2>That was me.
00:07:39.165 –> 00:07:39.645
<v SPEAKER_1>No way.
00:07:39.745 –> 00:07:40.085
<v SPEAKER_2>Yep.
00:07:40.285 –> 00:07:40.585
<v SPEAKER_2>Yep.
00:07:40.985 –> 00:07:41.305
<v SPEAKER_2>Yeah.
00:07:41.325 –> 00:07:43.365
<v SPEAKER_2>I mean, I’m not afraid of bugs or anything like that.
00:07:43.425 –> 00:07:46.625
<v SPEAKER_2>I’m like the the official spider killer in my house.
00:07:47.285 –> 00:07:48.065
<v SPEAKER_1>OK, that’s not me.
00:07:48.065 –> 00:07:49.865
<v SPEAKER_2>Yeah, I like leaving them alive.
00:07:49.885 –> 00:07:54.565
<v SPEAKER_2>I the spiders don’t bother me, but they bother my girlfriend.
00:07:54.645 –> 00:07:57.565
<v SPEAKER_2>So I’m the official spider killer of the house.
00:07:58.805 –> 00:07:59.745
<v SPEAKER_2>I’m not afraid of bugs.
00:08:00.125 –> 00:08:10.405
<v SPEAKER_2>I was always the kid that went in the backyard and flipped all the bricks upside down and just like was fascinated by the tiny little worlds, you know.
00:08:11.665 –> 00:08:12.385
<v SPEAKER_1>Not me at all.
00:08:12.645 –> 00:08:13.425
<v SPEAKER_2>I totally get it.
00:08:13.685 –> 00:08:18.845
<v SPEAKER_2>Like it’s there’s there’s something sort of primal, I think, to it.
00:08:18.865 –> 00:08:26.145
<v SPEAKER_2>There’s like a visceral reaction that I think is what people respond to that like, Eww.
00:08:26.625 –> 00:08:32.525
<v SPEAKER_2>But also, I’m so intrigued and I kind of want to know what it tastes like.
00:08:32.945 –> 00:08:34.285
<v SPEAKER_2>And I don’t know.
00:08:34.965 –> 00:08:40.165
<v SPEAKER_1>See, when I first first heard about this, I thought that you were serving shots with cicadas in each shot.
00:08:40.185 –> 00:08:42.385
<v SPEAKER_1>I thought, oh, my God, that sounds like a nightmare.
00:08:42.385 –> 00:08:42.885
<v SPEAKER_1>I mean, totally.
00:08:42.905 –> 00:08:45.205
<v SPEAKER_1>To see, to drink, to serve.
00:08:45.785 –> 00:08:50.065
<v SPEAKER_2>I think that’s it’s just kind of like maybe a bit much with that.
00:08:50.405 –> 00:08:54.625
<v SPEAKER_2>I mean, I think we could make something like that happen if you’re interested.
00:08:54.685 –> 00:08:58.665
<v SPEAKER_1>But what does this taste like?
00:09:00.945 –> 00:09:03.725
<v SPEAKER_6>So, I mean, it doesn’t taste like lobster.
00:09:03.745 –> 00:09:05.065
<v SPEAKER_1>There’s no way it tastes like lobster.
00:09:05.085 –> 00:09:06.845
<v SPEAKER_2>Malört is a really strong flavor.
00:09:07.085 –> 00:09:09.765
<v SPEAKER_2>You know, it’s does it neutralize the it?
00:09:09.965 –> 00:09:11.545
<v SPEAKER_2>Yeah, so it does.
00:09:12.165 –> 00:09:12.745
<v SPEAKER_2>It’s weird.
00:09:12.765 –> 00:09:14.325
<v SPEAKER_2>So we actually did.
00:09:15.045 –> 00:09:32.985
<v SPEAKER_2>So part of our sanitation process to make sure, you know, no one’s getting sick or parasites or anything like that is letting them soak in some high alcohol solution, a spirit, and then drying them off and actually cooking them a little bit just to, like, completely sanitize.
00:09:33.125 –> 00:09:42.365
<v SPEAKER_2>I was going to ask about safety because I mean, and the weirdest part is when you cook them, they actually don’t smell that bad.
00:09:43.005 –> 00:09:48.825
<v SPEAKER_2>Like it’s almost like like baking bread or something like that.
00:09:48.845 –> 00:09:56.865
<v SPEAKER_2>I had the hardest time putting my finger on it, but I really thought it was going to smell way worse.
00:09:59.045 –> 00:10:11.825
<v SPEAKER_2>And the flavor that they’re going to add is a slight kind of like yeasty spiciness rounded out by like some subtle earthy like undertones.
00:10:13.005 –> 00:10:15.585
<v SPEAKER_2>So I don’t know if you could tell that I write our Instagram.
00:10:15.805 –> 00:10:16.325
<v SPEAKER_1>I can.
00:10:17.345 –> 00:10:23.405
<v SPEAKER_1>And as we’re talking about cicadas in a bottle of Malört, we are drinking the Mexican Lager here.
00:10:23.605 –> 00:10:24.325
<v SPEAKER_2>Oh yeah.
00:10:24.345 –> 00:10:24.625
<v SPEAKER_2>Yeah.
00:10:24.645 –> 00:10:25.685
<v SPEAKER_2>Hey, thanks for bringing that up.
00:10:25.985 –> 00:10:28.225
<v SPEAKER_2>We do make really great beer.
00:10:29.805 –> 00:10:30.305
<v SPEAKER_2>Thank you.
00:10:31.725 –> 00:10:37.705
<v SPEAKER_2>And if you come in and try a shot of cicada Malört, you should also try a beer.
00:10:37.865 –> 00:10:38.565
<v SPEAKER_2>Wash it down.
00:10:38.625 –> 00:10:41.145
<v SPEAKER_1>I mentioned what the weather was like when we started recording.
00:10:41.345 –> 00:10:43.645
<v SPEAKER_1>Like this is perfect weather for this kind of lager.
00:10:44.345 –> 00:10:45.045
<v SPEAKER_2>Totally.
00:10:45.065 –> 00:10:45.965
<v SPEAKER_1>This is summer beer.
00:10:46.885 –> 00:10:48.045
<v SPEAKER_1>The kids would call it crushable.
00:10:48.065 –> 00:10:48.985
<v SPEAKER_1>You might call it crushable.
00:10:49.005 –> 00:10:50.305
<v SPEAKER_2>It’s super crushable for sure.
00:10:51.825 –> 00:10:55.285
<v SPEAKER_2>There’s our Mexican lager, it’s brewed with a little bit of flaked corn.
00:10:55.645 –> 00:10:58.625
<v SPEAKER_2>So that gives it just like a little kind of nutty sweetness.
00:11:00.225 –> 00:11:01.085
<v SPEAKER_2>It’s really good.
00:11:01.105 –> 00:11:02.765
<v SPEAKER_2>I could grab us a slice of lime.
00:11:02.785 –> 00:11:03.865
<v SPEAKER_2>I kind of forgot about that.
00:11:03.885 –> 00:11:06.125
<v SPEAKER_2>That’s something I like with it.
00:11:06.585 –> 00:11:09.245
<v SPEAKER_2>Definitely gives it that like nice citrusy sort of flavor.
00:11:09.305 –> 00:11:12.825
<v SPEAKER_1>Because when Noon Whistle started, the focus was on low ABV.
00:11:12.985 –> 00:11:13.265
<v SPEAKER_2>Yep.
00:11:13.665 –> 00:11:14.005
<v SPEAKER_2>Yeah.
00:11:14.505 –> 00:11:14.865
<v SPEAKER_2>Yeah.
00:11:15.165 –> 00:11:18.045
<v SPEAKER_2>I mean, we tried to move with the trends, you know.
00:11:19.505 –> 00:11:25.965
<v SPEAKER_2>And we were one of the first spots to really kind of bring the haze craze to the Chicagoland area.
00:11:26.005 –> 00:11:30.105
<v SPEAKER_2>And that, you know, obviously caught on really well.
00:11:31.085 –> 00:11:38.145
<v SPEAKER_2>And I, you know, it was like the double dry hop, double IPA really became a huge hit.
00:11:38.565 –> 00:11:43.345
<v SPEAKER_2>So you know, if it sells, we are a business at the end of the day.
00:11:43.365 –> 00:11:44.905
<v SPEAKER_2>We’re trying to sell beer, you know.
00:11:46.865 –> 00:11:51.185
<v SPEAKER_2>But yeah, originally our concept, so that was like kind of how the whole name Noon Whistle came about.
00:11:52.205 –> 00:11:56.185
<v SPEAKER_2>Our owners would visit, I forget what town, in Wisconsin.
00:11:56.825 –> 00:12:00.625
<v SPEAKER_2>And they would, I guess, blow a Noon Whistle every day.
00:12:00.645 –> 00:12:04.465
<v SPEAKER_2>And that was kind of to signify, I guess, lunchtime and-
00:12:04.865 –> 00:12:06.005
<v SPEAKER_1>Like on the Flintstones.
00:12:06.185 –> 00:12:06.985
<v SPEAKER_2>Totally dude.
00:12:07.085 –> 00:12:07.445
<v SPEAKER_2>Yeah.
00:12:07.625 –> 00:12:09.765
<v SPEAKER_2>Except they’re cracking beers at noon.
00:12:09.785 –> 00:12:09.885
<v SPEAKER_2>Yeah.
00:12:09.905 –> 00:12:10.185
<v SPEAKER_2>Yeah.
00:12:10.205 –> 00:12:10.925
<v SPEAKER_2>Because it’s Wisconsin.
00:12:13.065 –> 00:12:13.525
<v SPEAKER_2>Yeah.
00:12:13.785 –> 00:12:28.445
<v SPEAKER_2>But, yeah, so originally the idea was to have low ABV beers, because if you start drinking at noon, you know, you don’t want like a necessarily, like an 8% double IPA or something like that, so.
00:12:28.985 –> 00:12:29.805
<v SPEAKER_1>Makes perfect sense.
00:12:29.825 –> 00:12:30.085
<v SPEAKER_1>All right.
00:12:30.105 –> 00:12:30.285
<v SPEAKER_2>So-
00:12:30.545 –> 00:12:30.805
<v SPEAKER_2>Yep.
00:12:30.925 –> 00:12:33.485
<v SPEAKER_1>This morning, as we’re recording this, the announcement went out.
00:12:33.505 –> 00:12:34.965
<v SPEAKER_1>You said there was interest right away.
00:12:35.485 –> 00:12:35.865
<v SPEAKER_2>Yeah.
00:12:36.445 –> 00:12:40.325
<v SPEAKER_1>How many shots do you think you’ve served since you went live with us this morning?
00:12:41.665 –> 00:12:47.185
<v SPEAKER_2>I mean, people think that we just make a fortune off of our, like, kind of weird Malört creations.
00:12:49.225 –> 00:12:52.105
<v SPEAKER_2>We don’t really sell, like, a ton of it, honestly.
00:12:52.125 –> 00:12:58.505
<v SPEAKER_2>I mean, especially this one, I don’t know how many people are really going to try it.
00:12:59.185 –> 00:13:03.965
<v SPEAKER_2>I know that right before we did this interview, though, someone ordered two shots.
00:13:04.405 –> 00:13:05.865
<v SPEAKER_2>So I guess we at least sold two.
00:13:07.125 –> 00:13:10.565
<v SPEAKER_2>I would expect that will probably pick up this weekend.
00:13:10.585 –> 00:13:14.525
<v SPEAKER_1>Well, I feel like, especially nighttime, because Malört is kind of…
00:13:15.445 –> 00:13:16.845
<v SPEAKER_1>It’s one of those shots you do on a dare.
00:13:16.865 –> 00:13:17.885
<v SPEAKER_1>Come on, do a shot of Malört with me.
00:13:17.905 –> 00:13:18.245
<v SPEAKER_2>It’s like…
00:13:18.265 –> 00:13:19.165
<v SPEAKER_1>This is next level.
00:13:19.185 –> 00:13:21.025
<v SPEAKER_1>Like, okay, yeah, you’ve done the Malört shot.
00:13:21.605 –> 00:13:22.205
<v SPEAKER_1>Now let’s…
00:13:22.225 –> 00:13:24.305
<v SPEAKER_2>You’ve got to be ready to make some bad decisions.
00:13:24.765 –> 00:13:27.925
<v SPEAKER_2>You know, you’re not doing it on, like, Tuesday at, like, noon.
00:13:28.365 –> 00:13:28.645
<v SPEAKER_1>No.
00:13:28.765 –> 00:13:29.205
<v SPEAKER_2>Yeah.
00:13:29.625 –> 00:13:30.625
<v SPEAKER_2>Or maybe you are.
00:13:30.685 –> 00:13:31.105
<v SPEAKER_2>I don’t know.
00:13:31.965 –> 00:13:36.625
<v SPEAKER_1>So, is this in perpetuity or until the cicadas go back into their hidey hole?
00:13:36.645 –> 00:13:37.145
<v SPEAKER_2>Yeah.
00:13:37.145 –> 00:13:44.365
<v SPEAKER_2>I mean, I think, you know, it’s like we didn’t have a real set plan, but we’re going to keep it going for sure.
00:13:44.385 –> 00:13:45.505
<v SPEAKER_2>At least a couple weeks.
00:13:45.525 –> 00:13:49.605
<v SPEAKER_2>I’d say probably at least till Summerfest we have coming up.
00:13:50.425 –> 00:13:57.325
<v SPEAKER_2>We’re doing our big summer party in June 14th and 15th, so we’ll probably at least have it going through that.
00:13:58.345 –> 00:14:08.385
<v SPEAKER_2>I mean, I don’t want to use like some old like dusty cicadas that I just like, you know, scrounged off the ground.
00:14:08.405 –> 00:14:18.225
<v SPEAKER_2>So these I’m making sure that, you know, I do harvest them, that they’re they’re fresh and they look clean and all that sort of stuff.
00:14:18.245 –> 00:14:20.225
<v SPEAKER_1>Are you like the Bear Grylls of Noon Whistle?
00:14:20.285 –> 00:14:21.265
<v SPEAKER_2>I guess so.
00:14:21.705 –> 00:14:33.505
<v SPEAKER_2>I don’t I hope I don’t have to like eat elephant poop or something like that, you know, like there there’s a really dumb part of me that wants to try it, wants to try it on camera.
00:14:33.825 –> 00:14:34.205
<v SPEAKER_2>Yeah.
00:14:34.725 –> 00:14:35.425
<v SPEAKER_2>Do you want to?
00:14:35.445 –> 00:14:37.785
<v SPEAKER_2>I mean, we don’t have to like eat the cicada.
00:14:37.805 –> 00:14:38.665
<v SPEAKER_1>No, no shit.
00:14:38.685 –> 00:14:39.785
<v SPEAKER_1>That’s not going to happen.
00:14:39.905 –> 00:14:40.525
<v SPEAKER_2>Let’s try it.
00:14:40.545 –> 00:14:41.525
<v SPEAKER_1>I feel like I should try a sip.
00:14:42.445 –> 00:14:50.225
<v SPEAKER_3>Afford Anything talks about how to avoid common pitfalls, how to refine your mental models and how to think about how to think.
00:14:50.245 –> 00:14:56.685
<v SPEAKER_4>Paula, while certainly you can mess up on a million dollars a year, it is far less likely than it is on $30,000 a year.
00:14:57.025 –> 00:15:02.265
<v SPEAKER_4>I would meet wonderful people that were struggling with a budget that was super tight.
00:15:02.465 –> 00:15:05.605
<v SPEAKER_4>It was 100 percent you need to make more money.
00:15:05.625 –> 00:15:08.065
<v SPEAKER_3>Make smarter choices and build a better life.
00:15:08.345 –> 00:15:12.145
<v SPEAKER_5>Afford Anything, wherever you listen.
00:15:12.185 –> 00:15:13.245
<v SPEAKER_2>I’ve already tried some.
00:15:13.465 –> 00:15:14.325
<v SPEAKER_2>I’ll try it with you.
00:15:14.685 –> 00:15:16.745
<v SPEAKER_2>We already have a bottle of Rockin and Rollin.
00:15:17.145 –> 00:15:20.205
<v SPEAKER_2>Do you want to cut or anything or should I just go grab two shots?
00:15:20.825 –> 00:15:21.585
<v SPEAKER_1>Grab two shots.
00:15:21.605 –> 00:15:22.265
<v SPEAKER_1>I’ll keep talking.
00:15:22.285 –> 00:15:23.005
<v SPEAKER_2>All right.
00:15:23.125 –> 00:15:24.925
<v SPEAKER_1>Really, I don’t need the full ounce and a half.
00:15:24.945 –> 00:15:25.505
<v SPEAKER_1>I mean, we can.
00:15:29.785 –> 00:15:35.105
<v SPEAKER_1>Your scientists were so preoccupied with whether they could, they didn’t stop to think if they should.
00:15:35.125 –> 00:15:39.205
<v SPEAKER_1>Again, at Noon Whistle, we’re at the Lombard Brewpub 800 East Roosevelt.
00:15:39.645 –> 00:15:43.025
<v SPEAKER_1>They also have their location in Naperville.
00:15:44.305 –> 00:15:53.205
<v SPEAKER_1>This place, if you haven’t been in Lombard, awesome pinball games, which is a big draw for me, but huge space, and we’re in, I think, kind of their event space.
00:15:53.225 –> 00:15:55.225
<v SPEAKER_1>You see all the barrels behind us.
00:15:56.065 –> 00:15:58.725
<v SPEAKER_1>Awesome private room for a hang.
00:15:58.745 –> 00:16:02.865
<v SPEAKER_1>It looks like it could probably hold like 50, 50 plus people, maybe more.
00:16:03.185 –> 00:16:05.445
<v SPEAKER_1>A really cool place for a private party.
00:16:05.845 –> 00:16:07.545
<v SPEAKER_1>They’ve got food here on their menu.
00:16:07.565 –> 00:16:08.845
<v SPEAKER_1>They’ve got pizzas.
00:16:09.085 –> 00:16:19.085
<v SPEAKER_1>Their house special is Italian beef and giardiniera, mozzarella, smoked wings, Mexican street corn dip, and the beef sandwich, the sandwich on their menu here.
00:16:19.645 –> 00:16:22.085
<v SPEAKER_1>Again, Noon Whistle, this is Car Con Carne.
00:16:22.565 –> 00:16:28.245
<v SPEAKER_1>I was mentioning the other day to someone, this right here is episode 955.
00:16:28.805 –> 00:16:35.705
<v SPEAKER_1>Episode 1000 is coming up and by my calculations, I think episode 1000 will probably hit in October.
00:16:36.265 –> 00:16:38.565
<v SPEAKER_1>I don’t know what to do for episode 1000.
00:16:38.585 –> 00:16:43.585
<v SPEAKER_1>I’ve always kept the milestone episodes kind of modest.
00:16:43.605 –> 00:16:48.185
<v SPEAKER_1>I mean, I did that thing at Epic Deli for 900 with Sincere Engineer and Smoking Popes and Plain White Teas.
00:16:48.705 –> 00:16:52.325
<v SPEAKER_1>I’m feeling like episode 1000 should be an event.
00:16:52.585 –> 00:16:54.205
<v SPEAKER_1>If you have ideas, let me know.
00:16:54.665 –> 00:16:57.485
<v SPEAKER_1>So again, I am here with Joey Giardiniera.
00:16:59.325 –> 00:17:01.185
<v SPEAKER_1>That’s an ounce and a half, my friend.
00:17:02.265 –> 00:17:02.945
<v SPEAKER_1>That’s not…
00:17:04.285 –> 00:17:05.585
<v SPEAKER_2>I’m sorry, it slipped.
00:17:06.905 –> 00:17:08.505
<v SPEAKER_2>You don’t have to drink the whole thing.
00:17:08.645 –> 00:17:09.845
<v SPEAKER_2>You don’t have to finish the whole thing.
00:17:13.585 –> 00:17:17.085
<v SPEAKER_1>Brady was my entry, but he was my gateway drug to Noon Whistle today.
00:17:17.185 –> 00:17:19.205
<v SPEAKER_2>Brady’s great.
00:17:19.245 –> 00:17:20.965
<v SPEAKER_2>Thanks for doing the shot with us.
00:17:21.085 –> 00:17:23.885
<v SPEAKER_7>I’m always down to do some disgusting shots.
00:17:23.905 –> 00:17:26.365
<v SPEAKER_2>You guys don’t have shellfish allergies?
00:17:26.785 –> 00:17:27.045
<v SPEAKER_1>No.
00:17:27.145 –> 00:17:28.565
<v SPEAKER_2>Okay, cool.
00:17:29.045 –> 00:17:31.225
<v SPEAKER_1>And clearly I have no aversion to bad ideas.
00:17:32.745 –> 00:17:33.865
<v SPEAKER_1>Hang on, you’re rushing me.
00:17:35.325 –> 00:17:38.045
<v SPEAKER_1>I know Brady’s got to get back behind the bar, but you’re rushing this.
00:17:40.245 –> 00:17:44.225
<v SPEAKER_1>So, this is, yeah, come on around, join the party.
00:17:44.445 –> 00:17:45.585
<v SPEAKER_2>Yeah, join the party, Brady.
00:17:45.645 –> 00:17:48.445
<v SPEAKER_1>This is Cicada Infused Malört.
00:17:52.825 –> 00:17:58.245
<v SPEAKER_1>Okay, guys, cheers to Noon Whistle, cheers to Chicago, cheers to those little bugs that crawled out of everywhere.
00:17:58.445 –> 00:18:00.185
<v SPEAKER_1>I’m just taking a sip, I’m not shooting this.
00:18:00.265 –> 00:18:00.885
<v SPEAKER_2>To cicadas.
00:18:01.945 –> 00:18:02.585
<v SPEAKER_7>To cicadas.
00:18:05.725 –> 00:18:06.225
<v SPEAKER_2>Oh, yeah.
00:18:07.245 –> 00:18:09.125
<v SPEAKER_2>The cicadas really mellow it out, dude.
00:18:09.145 –> 00:18:10.045
<v SPEAKER_7>It sure does.
00:18:11.585 –> 00:18:13.385
<v SPEAKER_1>I gotta be honest, all I’m tasting is Malört.
00:18:14.345 –> 00:18:16.265
<v SPEAKER_2>It’s a lot of Malört flavor, for sure.
00:18:17.145 –> 00:18:18.245
<v SPEAKER_1>I’m treating this as a win.
00:18:20.145 –> 00:18:24.665
<v SPEAKER_7>I’ll say a little extra regret, maybe.
00:18:24.685 –> 00:18:25.205
<v SPEAKER_1>Thank you, Brady.
00:18:25.325 –> 00:18:26.265
<v SPEAKER_1>You can take mine, I’m good.
00:18:26.285 –> 00:18:27.265
<v SPEAKER_2>Yeah, thanks, dude.
00:18:27.345 –> 00:18:28.225
<v SPEAKER_2>Yeah, sorry, dude.
00:18:28.465 –> 00:18:29.145
<v SPEAKER_1>I just had to know.
00:18:29.445 –> 00:18:30.125
<v SPEAKER_1>I had to know.
00:18:30.125 –> 00:18:30.865
<v SPEAKER_2>Yeah, totally.
00:18:31.165 –> 00:18:32.685
<v SPEAKER_2>Well, and that’s, we got you.
00:18:33.405 –> 00:18:35.145
<v SPEAKER_2>That’s the whole schtick, dude.
00:18:35.545 –> 00:18:36.405
<v SPEAKER_1>But here’s the thing.
00:18:36.425 –> 00:18:38.945
<v SPEAKER_1>Like, it really didn’t taste disgusting.
00:18:38.965 –> 00:18:39.805
<v SPEAKER_1>I mean, no more so than Malört.
00:18:40.665 –> 00:18:50.065
<v SPEAKER_2>I mean, yeah, there was like, I mean, a couple people brought up like, let’s add more cicadas or like, blend them up.
00:18:50.745 –> 00:18:56.405
<v SPEAKER_2>And I was just like, dude, like, no, I don’t want to do that.
00:18:56.705 –> 00:19:00.265
<v SPEAKER_1>I think this is not as horrifying as people might be expecting.
00:19:00.265 –> 00:19:00.805
<v SPEAKER_2>Totally.
00:19:01.325 –> 00:19:04.505
<v SPEAKER_2>It’s like pretty much as horrifying as Malört is.
00:19:04.685 –> 00:19:04.965
<v SPEAKER_1>Right.
00:19:05.205 –> 00:19:06.345
<v SPEAKER_2>Which is, it’s not that bad.
00:19:06.565 –> 00:19:07.485
<v SPEAKER_1>It’s not that bad.
00:19:07.505 –> 00:19:07.865
<v SPEAKER_2>Yeah.
00:19:08.405 –> 00:19:09.365
<v SPEAKER_2>That’s a good slogan.
00:19:09.785 –> 00:19:10.605
<v SPEAKER_2>It’s not that bad.
00:19:10.625 –> 00:19:11.645
<v SPEAKER_2>Yeah, it’s not that bad.
00:19:11.665 –> 00:19:12.385
<v SPEAKER_2>All right.
00:19:12.385 –> 00:19:13.865
<v SPEAKER_1>So again, Noon Whistle.
00:19:15.065 –> 00:19:15.365
<v SPEAKER_1>Sure.
00:19:15.365 –> 00:19:17.405
<v SPEAKER_1>Come for the cicada infused Malört.
00:19:17.425 –> 00:19:18.545
<v SPEAKER_1>Stay for the awesome beer.
00:19:18.765 –> 00:19:19.245
<v SPEAKER_2>Yeah.
00:19:19.725 –> 00:19:20.445
<v SPEAKER_1>Tap List.
00:19:21.325 –> 00:19:22.825
<v SPEAKER_1>So much good stuff on Tap.
00:19:22.865 –> 00:19:23.145
<v SPEAKER_1>Yeah.
00:19:23.165 –> 00:19:24.185
<v SPEAKER_1>We’re having the Mexican Lager.
00:19:24.205 –> 00:19:24.545
<v SPEAKER_1>Yeah.
00:19:24.745 –> 00:19:26.605
<v SPEAKER_1>The gummy, the edible gummy.
00:19:26.985 –> 00:19:27.225
<v SPEAKER_1>Yep.
00:19:27.405 –> 00:19:28.005
<v SPEAKER_1>It is a favorite.
00:19:28.845 –> 00:19:31.205
<v SPEAKER_2>We just released gummy Palooza.
00:19:31.965 –> 00:19:35.445
<v SPEAKER_2>We just started making scratch made tavern style pizzas here too.
00:19:35.945 –> 00:19:40.105
<v SPEAKER_1>I mentioned when you were gone, the beef and Giardiniera and mozzarella.
00:19:40.245 –> 00:19:41.625
<v SPEAKER_2>Our pizzas are really good.
00:19:42.025 –> 00:19:42.905
<v SPEAKER_2>Like honestly.
00:19:42.985 –> 00:19:43.925
<v SPEAKER_1>My friend Chris is here.
00:19:44.065 –> 00:19:46.405
<v SPEAKER_1>He’s playing pinball and I saw him eating one of the pizzas.
00:19:46.765 –> 00:19:48.305
<v SPEAKER_2>I’ll get us a pizza if you’re hungry, man.
00:19:48.325 –> 00:19:48.545
<v SPEAKER_2>Sure.
00:19:48.665 –> 00:19:49.305
<v SPEAKER_2>Yeah, cool.
00:19:49.665 –> 00:19:50.025
<v SPEAKER_2>Awesome.
00:19:50.645 –> 00:19:52.145
<v SPEAKER_1>But yeah, I love this place.
00:19:52.385 –> 00:19:56.725
<v SPEAKER_1>And another thing I was saying while you were out, like this room especially, what a great event space.
00:19:56.745 –> 00:19:57.205
<v SPEAKER_2>Totally.
00:19:57.585 –> 00:19:58.465
<v SPEAKER_1>Great party room.
00:19:58.945 –> 00:20:00.045
<v SPEAKER_2>Appreciate you for that.
00:20:00.205 –> 00:20:00.545
<v SPEAKER_1>Oh yeah.
00:20:00.565 –> 00:20:05.365
<v SPEAKER_1>And just this is a fantastic find off Roosevelt Road.
00:20:05.545 –> 00:20:06.025
<v SPEAKER_2>Totally.
00:20:06.165 –> 00:20:11.345
<v SPEAKER_2>Yeah, we’re a little tucked away, but you could find us on Google Maps, Apple Maps.
00:20:11.985 –> 00:20:12.705
<v SPEAKER_2>It’ll take you here.
00:20:13.105 –> 00:20:14.625
<v SPEAKER_1>Anything cartography related.
00:20:15.105 –> 00:20:15.605
<v SPEAKER_1>We’ll get to you.
00:20:15.645 –> 00:20:16.485
<v SPEAKER_2>MapQuest.
00:20:16.825 –> 00:20:17.505
<v SPEAKER_1>That’s right.
00:20:17.505 –> 00:20:18.585
<v SPEAKER_2>Is that a thing?
00:20:18.685 –> 00:20:19.025
<v SPEAKER_1>It is.
00:20:19.045 –> 00:20:24.965
<v SPEAKER_1>Thank you for your ingenuity, your innovation, your commitment to spirit science.
00:20:25.785 –> 00:20:27.365
<v SPEAKER_2>We’re just trying to have fun, man.
00:20:27.385 –> 00:20:34.065
<v SPEAKER_2>You know, it’s just like if you work at a brewery and we’re not having a good time, what the hell are we doing here?
00:20:34.205 –> 00:20:34.925
<v SPEAKER_1>Exactly.
00:20:35.285 –> 00:20:37.125
<v SPEAKER_1>That was a nice surprise and this beer was great.
00:20:37.185 –> 00:20:37.585
<v SPEAKER_1>Cheers.
00:20:37.605 –> 00:20:38.565
<v SPEAKER_1>Thank you for doing this interview.
00:20:39.545 –> 00:20:40.085
<v SPEAKER_2>Appreciate you, bud.
00:20:40.345 –> 00:20:41.405
<v SPEAKER_1>Thank you for listening and watching.
00:20:41.425 –> 00:20:42.105
<v SPEAKER_2>Cheers, everybody.
00:20:42.525 –> 00:20:43.365
<v SPEAKER_6>What’s up, everyone?
00:20:43.385 –> 00:20:48.745
<v SPEAKER_6>It’s Reality Steve, your number one source for all things Bachelor Nation and reality TV.
00:20:49.285 –> 00:20:58.285
<v SPEAKER_6>Every day, I’m giving you the behind the scenes juice and your info on all your Bachelor Nation stories and also interviewing some of your favorite reality stars.
00:20:58.645 –> 00:21:02.665
<v SPEAKER_6>My name has been synonymous with spoilers, but I’m so much more than that.
00:21:02.825 –> 00:21:03.605
<v SPEAKER_6>Give me a listen.
00:21:03.745 –> 00:21:07.105
<v SPEAKER_3>The Reality Steve Podcast, part of the Believe Network.
00:21:07.305 –> 00:21:11.345
<v SPEAKER_3>Just search B-L-E-A-V on YouTube or wherever you listen.
